To create a brand identity for a new range of sports googles. This was a blank canvas project where we had to create everything from the logo through the packaging to the look of the POS advertising. The client wanted the brand image to convey the hardwearing nature of the product as well as the use of the latest material technology.
We gave the brand a logo that could be easily used across all media forms and could easily be used on all the marketing literature. For the POS advertising we needed to create a strong visual presentation based around an extreme sports background. The multi-layered imaging on the packaging re-enforced the theme. We also provided a client style guide so that distributors would know how to create the correct style of marketing material when promoting the WSGG range.